Learn From My Selection

Türkiye aims to boost its thermal tourism revenue to $20 billion annually by 2028. The Government plans to achieve this through infrastructure modernization and new legislation that expands wellness services beyond traditional health tourism. The  new law aims to shift toward a comprehensive wellness industry in six provinces: Erzurum, Bolu, Samsun, Sıvas, Rize and Nevşehir.

Despite global uncertainty, Türkye continues to increase its share of international travel, with stakeholders in both the public and private sectors closely monitoring developments and responding swiftly to shifts in demand from key markets. An optimistic outlook for 2026.

HOTREC and industry stakeholders have jointly called on the European Commission to enforce Article 6(5) of the Digital Markets Act (DMA) against Google Search. Thousands of small and medium-sized hospitality businesses in Europe are experiencing reduced visibility and uncertainty due to the lack of effective enforcement.  Enforcing the DMA is deemed crucial for the competitiveness and trustworthiness of Europe’s hospitality sector online.  

Despite ongoing geopolitical tensions, particularly in the Middle East, Türkiye is emerging as the top choice for German tourists planning their 2026 summer holidays. According to recent data from the German  Travel Association (DRV), travellers are undeterred by the global instability, and Türkiye remains the go-to destination for those seeking adventure, relaxation, and affordability.