Over four decades of hands-on experience in international hotel operations across seven countries; now supporting exclusively owners, investors, and operators.
As an independent advisor, I provide unbiased strategies—drawn from real operator insights—to improve, optimize, and grow the business.
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Armin ZERUNYAN

AZ Consultancy — Independent Expertise You Can Trust
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With a distinguished career in hospitality spanning decades— I bring deep operational insight and strategic vision to the industry.

In 2025, I transitioned to independent consulting through AZ Consultancy, collaborating with hotel owners, investors, stakeholders, and management companies to enhance performance, drive innovation, and secure sustainable competitive advantage. My hands-on experience across international markets equips me to deliver practical, results-oriented solutions to complex challenges in operations, commercial strategy, branding, and transformation.

Clients value my ability to combine proven leadership, extensive market knowledge, and strong industry networks into actionable guidance that delivers measurable impact.

For a detailed overview of my professional background, career highlights, and industry involvement, please visit my LinkedIn profile: www.linkedin.com/in/arminzerunyan

2020

Owner-First Advisory

Independent, conflict-free guidance focused exclusively on protecting owner interests, maximizing returns and safeguarding long-term asset value.

2017

Operational Excellence

Balanced scorecard discipline, commercial optimization and leadership alignment to unlock performance across teams, brands and properties.

2013

Global Brand & Market Insight

Hands-on experience across seven countries—supporting brand selection, operator strategy and market positioning with clarity and precision.